Engagement and digital content creation
Video editing and conceptualization
Bilingual editorial production
Media relations and press outreach
Reports and metrics
Inter-American Development Bank
Retirees Association
Bilingual writing, editorial production,
editing, design, programming, and distribution
NEWSLETTERS 2025
REPORTS
WEBSITE
My impact
Incorporation of more audiovisual content & member stories highlighting their passions and activities
Inclusion of diverse voices across the region
Introduction of resources and tools for the audience
Standardized time distribution
Improved accessibility
The click rate also increased from 4.5% to 5%
AL SUR DEL SUR CAMPAING
GOTAS PROJECT
Developed and executed the “Al Sur del Sur” communication campaign, producing and publishing multiple social media posts and videos documenting various journeys, which led to a 130% increase in followers and an average of 18,000 organic views per video without paid promotion.
#MARCAVENEZUELA CONTEST
2021 & 2023 editions
Responsible for producing social media content for the two editions of the #MarcaVenezuela Contest, an initiative by PwC Venezuela. Created multiple informational posts with a journalistic approach, covered events, and supported digital creative direction.
